Today is my youngest child’s birthday; he is officially 5 years old. Honestly, time flies when you spend the majority of your days telling your kids to shut the front door (do they honestly think we live in a barn?), stop sitting on the couch that way (Would you do that at your friend’s house? Then don’t do it here.) and to eat what’s in front of them (I’m sorry…it doesn’t say IHOP on the front door. You’ll eat what we serve.). I love my babies—I still call them babies but they are 12, 10 and 5—because they keep me close to my younger days. Not in terms of mentality, although if you want a sight, watch a grown woman have a temper tantrum like she’s 5 year old…no shame here, but in terms of spirit. Hanging out with them reminds me of the times when I didn’t have to care about the horrible things that happen in this world. I can forget about my mortgage, my responsibilities (aside from cleaning my room), the burdens of life, eating right and exercising… Did I say that?
Come on! You know your mind started to drift and you thought of that for a moment. If you didn’t think that you at least thought: I was in shape back then and I didn’t have to think about it. Either one but the theme is the same: it was way easier then to be in shape when we were kids than it is now and it was a whole lot more fun. Remember we ran for the sake of running…in flats…hair all done up…going to someone’s house to put on make up that we had no business putting on…in the rain…and we didn’t care. I can’t be the only one. Remember we walked in a pack—a respectful pack because we got out of the street when a car came…ugh!—EVERYWHERE we went. I mean everywhere. We logged more miles than the first 100 runners across the Boston Marathon finish line. We were in shape. Not because we tried, but because we had to be! Even the most unfit kid was fit in today’s standards. It was ok to be athletic and to be honest, in my neighborhood, it was expected.
And then what happened? We grew up. We became responsible adults who write 4 page to do lists, who schedule loving the family in between picking up the dry cleaning and scrubbing the toilets and who drive around the gym parking lot looking for a spot closest to the door! We taxi little ones to play dates and older ones to basketball practice and then sit in the car writing out invitations to another’s one birthday party. We live at the mall and text happy birthday to our siblings because we’re not sure if we’ll have time to call. At some point we became…old. Not in body, but in mind. But that feeling of being old only lasted a short time for some of you right? One day you woke up and you thought 2 things: I want my body back (or I refuse to let my body go) and I couldn’t get on the elliptical again if you paid me $1000. Off to Bob’s Stores you go to buy a bargain priced, sensible pair of running sneakers while looking up Model Per4mance on your Blackberry. You go, girl!
Let’s face a fact and this is a hard one for some of you: If you workout then you’re an athlete. If you sweat—and not at 2 in the morning when you rip off all the covers and freeze your husband/mate/pet into oblivion—I mean when working out, you are an athlete. And if you run/jump/hop/bend/lift, etc or even skip out on lunch with your girlfriend…you are an athlete. This is a huge admission whether you realize it or not, mainly because how you diet and/or lose weight is going to be different than the way you would if you didn’t.
I cannot tell you how many times I have heard someone say, “I am going to start running to lose weight.” And normally when I meet these people who say this, who are willing to get up and go out of the house to anywhere in the world faster than if they just walked, they also care about *what* there bodies look like when they are done running. Who wants to do all that work and still have their backside dragging behind them? Amen? The largest growing market in the past 10 years has been the 5k and 10k market and the biggest chunk of that growth is women. Why? To lose weight. But I bet many of you have found out how untrue that can be. The more you run the less weight you lose and the more hungry you become. So your traditional diet mixed with running can be a disaster of epic proportions and to the tune of eight plus pounds per event! Holy moly!
But what if you’re not a runner but a skier? Or a once-a-week hockey player/soccer/player and so on? Your performance is directly tied to what you do eating-wise Monday through Friday. Even if you are not competing in your sport, just playing, you could be jeopardizing your metabolism just from trying to burn the candle on both ends. But do you really need to eat as if you’re about to be drafted into the MLS or an Olympian preparing for the trials? Who represents you ladies in the work force? Who’s providing you with athletic assistance without charging you the Lance Armstrong rate? Girl, you and I both know that you want to take your sport seriously but not to the point where it impedes your lifestyle. You’re busy; you have things to do and they important in your life, but you still need to represent on game day. You know what I’m sayin’.
And I am forgetting the most important thing of all: fun. It has to be fun. When’s the last time you could say your workout was fun? You know…creative without embarrassing you. Interesting without confusing you. Challenging without killing you? Right now you are piecing together workouts like a quilting club in November. A little lifting here, a lot of running here, no stretching there… Doesn’t sound too successful when it’s presented that way so can we all agree that we need something more than the free sites that give us lots of info but no way to put it together for ourselves?
Now before you race over there and start clicking away, what we offer is not on the site yet. Yes. I am ashamed to type that. In fact, my embarrassment is going to be your gain because I will make it up to you when the page goes live but in the mean time, here it is in a nutshell:
Running, skiing, playing recreational fill-in-the-blank or a weekend warrior?
We have programs that are as low as $67 down and $39 per month, you can cancel at any time and they include everything under the sun: nutrition, training, cardio, supplementation and stretching and are customized to you. Everything is done for you so all you have to do is make it happen.
Have an actual event planned? Maybe a 5k, 10k or ½ marathon? A tennis tournament? Crossfit Throwdown?
We have plans that count you down to the event (for running we will include the race plan, as well) and fully customized ones that tailor to your every need. These begin at the same price range as above but come may come with time constraints.
Each plan, no matter which you choose, has their training updated monthly and all else when necessary.
We are very unique in that we can customize the package to your needs but are speedy enough to get you up and going almost immediately.
We also care. We can’t help it—we’re women. And softies at that. You, the person, are our first thought and your satisfaction is our first priority. We are consumers just like you. We are moms/entrepreneurs/professionals/girlfriends and so on just like you. We are not some huge site where you are not sure who wrote the plan and no one can answer your question nor are we some rogue trainer that just cropped up with a site last week. If you’re struggling…we’ll call you. If you fall off the wagon…we’ll run you over with it and snap you back in shape. It’s all about you.
If you can’t wait for the page to go live—and honestly I cannot blame you—hit us up at email@example.com and I will tell you all about what we offer and how much it costs. If you can wait, though, God bless you because I have as much patience as an empty hospital, then stay tuned because we’re in production now of changing the site over and all of this in its full glory will be there soon enough.
As always, it’s been my pleasure to serve you. Tomorrow I will tell you all about you hot mamas who just like to be hot for the sake of being hot. Woop woop!!